Marla R. Stafford: search on Z-Library

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1

Green issues: Dimensions of environmental concern

Mary R. Zimmer, Thomas F. Stafford, Marla Royne Stafford

Journal:

Journal of Business Research

Year:

1994

Language:

english

File:

PDF, 1.42 MB

english, 1994

2

Determining Uses and Gratifications for the Internet

Thomas F. Stafford, Marla Royne Stafford, Lawrence L. Schkade

Journal:

Decision Sciences

Year:

2004

Language:

english

File:

PDF, 230 KB

english, 2004

3

Identity Theft: Laws, Crimes, and Victims

MARLA ROYNE STAFFORD

Journal:

Journal of Consumer Affairs

Year:

2004

Language:

english

File:

PDF, 29 KB

english, 2004

4

A Contingency Approach: The Effects of Spokesperson Type and Service Type on Service Advertising Perceptions

Stafford, Marla Royne, Stafford, Thomas F., Day, Ellen

Journal:

Journal of Advertising

Year:

2002

Language:

english

File:

PDF, 3.51 MB

english, 2002

5

Advertising Sex-Typed Services: The Effects of Sex, Service Type, and Employee Type on Consumer Attitudes

Stafford, Marla Royne

Journal:

Journal of Advertising

Year:

1998

Language:

english

File:

PDF, 2.37 MB

english, 1998

6

Research and Publishing in the Journal of Advertising : Making Theory Relevant

Royne (Stafford), Marla B.

Journal:

Journal of Advertising

Year:

2016

Language:

english

File:

PDF, 261 KB

english, 2016

7

An international analysis of emotional and rational appeals in services vs goods advertising

Albers‐Miller, Nancy D., Royne Stafford, Marla

Journal:

Journal of Consumer Marketing

Year:

1999

Language:

english

File:

PDF, 106 KB

english, 1999

8

PERSPECTIVES ON ADVERTISING RESEARCH: Views from Winners of the American Academy of Advertising Outstanding Contribution to Research Award

Carlson, Les, Grove, Stephen J., Stafford, Marla Royne

Journal:

Journal of Advertising

Year:

2005

Language:

english

File:

PDF, 227 KB

english, 2005

9

Tangibility in Services Advertising: An Investigation of Verbal versus Visual Cues

Stafford, Marla Royne

Journal:

Journal of Advertising

Year:

1996

Language:

english

File:

PDF, 2.29 MB

english, 1996

10

Retail Services Advertising: The Effects of Appeal, Medium, and Service

Stafford, Marla Royne, Day, Ellen

Journal:

Journal of Advertising

Year:

1995

Language:

english

File:

PDF, 1.98 MB

english, 1995

11

Addressing the Advertising of Services: A Call to Action

Grove, Stephen J., Grove, Stephen J., Stafford, Marla Royne

Journal:

Journal of Advertising

Year:

1997

Language:

english

File:

PDF, 1.03 MB

english, 1997

12

A profitable new definition of health

Myers, Susan W., Royne Stafford, Marla

Journal:

Journal of Consumer Marketing

Year:

2007

Language:

english

File:

PDF, 52 KB

english, 2007

13

INTERNATIONAL SERVICES ADVERTISING (ISA): Defining the Domain and Reviewing the Literature

Stafford, Marla Royne

Journal:

Journal of Advertising

Year:

2005

Language:

english

File:

PDF, 163 KB

english, 2005

14

Demographic discriminators of service quality in the banking industry

Royne Stafford, Marla

Journal:

Journal of Services Marketing

Year:

1996

Language:

english

File:

PDF, 183 KB

english, 1996

15

Advertising and the New Media || From the Guest Editor

Marla Royne Stafford

Journal:

Journal of Advertising

Year:

2002

Language:

english

File:

PDF, 264 KB

english, 2002

16

Perspectives on Advertising Research: Views from Winners of the American Academy of Advertising Outstanding Contribution to Research Award

Les Carlson, Stephen J. Grove and Marla Royne Stafford

Journal:

Journal of Advertising

Year:

2005

Language:

english

File:

PDF, 6.80 MB

english, 2005

17

Olympians on Twitter: A Linguistic Perspective of the Role of Authenticity, Clout, and Expertise in Social Media Advertising

Fox, Alexa K., Royne Stafford, Marla B.

Journal:

Journal of Current Issues & Research in Advertising

Year:

2020

File:

PDF, 1.31 MB

2020

18

Determinants of service quality and satisfaction in the auto casualty claims process

Royne Stafford, Marla, Stafford, Thomas F., Wells, Brenda P.

Journal:

Journal of Services Marketing

Year:

1998

Language:

english

File:

PDF, 96 KB

english, 1998

19

Opportunities for Involvement Research: A Scale-Development Approach

Day, Ellen, Stafford, Marla Royne, Camacho, Alejandro

Journal:

Journal of Advertising

Year:

1995

Language:

english

File:

PDF, 1.01 MB

english, 1995

20

Evidence of novel plant-species specific ammonia oxidizing bacterial clades in acidic South African fynbos soils

Ramond, Jean-Baptiste, Lako, Joseph D. W., Stafford, William H. L., Tuffin, Marla I., Cowan, Don A.

Journal:

Journal of Basic Microbiology

Year:

2015

Language:

english

File:

PDF, 534 KB

english, 2015

21

Opportunities for Involvement Research: A Scale-Development Approach

Ellen Day, Marla Royne Stafford and Alejandro Camacho

Journal:

Journal of Advertising

Year:

1995

Language:

english

File:

PDF, 914 KB

english, 1995

22

Services Advertising || Addressing the Advertising of Services: A Call to Action

Stephen J. Grove, Gregory M. Pickett and Marla Royne Stafford

Journal:

Journal of Advertising

Year:

1997

Language:

english

File:

PDF, 1.22 MB

english, 1997

23

Retail Services Advertising: The Effects of Appeal, Medium, and Service

Marla Royne Stáfford and Ellen Day

Journal:

Journal of Advertising

Year:

1995

Language:

english

File:

PDF, 1.66 MB

english, 1995

24

The Effectiveness of Tensile Pricing Tactics in the Advertising of Services

Marla Royne Stafford and Thomas F. Stafford

Journal:

Journal of Advertising

Year:

2000

Language:

english

File:

PDF, 3.29 MB

english, 2000

25

A Contingency Approach: The Effects of Spokesperson Type and Service Type on Service Advertising Perceptions

Marla Royne Stafford, Thomas F. Stafford and Ellen Day

Journal:

Journal of Advertising

Year:

2002

Language:

english

File:

PDF, 3.87 MB

english, 2002

26

International Advertising || International Services Advertising (ISA): Defining the Domain and Reviewing the Literature

Marla Royne Stafford

Journal:

Journal of Advertising

Year:

2005

Language:

english

File:

PDF, 3.35 MB

english, 2005

27

Marital influence in the decision ‐making process for services

Royne Stafford, Marla

Journal:

Journal of Services Marketing

Year:

1996

Language:

english

File:

PDF, 169 KB

english, 1996

28

Individual and social determinants of winning bids in online auctions

Barbara B. Stern, Marla Royne Stafford

Journal:

Journal of Consumer Behaviour

Year:

2006

Language:

english

File:

PDF, 119 KB

english, 2006

29

An expanded model of logistics service quality: Incorporating logistics information technology

Carol C. Bienstock, Marla B. Royne, Dan Sherrell, Thomas F. Stafford

Journal:

International Journal of Production Economics

Year:

2008

Language:

english

File:

PDF, 1.17 MB

english, 2008

30

Age-related cues in retail services advertising: Their effects on younger consumers

Ellen Day, Marla Royne Stafford

Journal:

Journal of Retailing

Year:

1997

Language:

english

File:

PDF, 1.59 MB

english, 1997

31

From The Editor

Stafford, Marla Royne

Journal:

Journal of Advertising

Year:

2007

Language:

english

File:

PDF, 49 KB

english, 2007

32

From the Guest Editor

Stafford, Marla Royne

Journal:

Journal of Advertising

Year:

2002

Language:

english

File:

PDF, 139 KB

english, 2002

33

Mechanical Commercial Avoidance: A Uses and Gratifications Perspective

Stafford, Marla Royne, Stafford, Thomas F.

Journal:

Journal of Current Issues & Research in Advertising

Year:

1996

Language:

english

File:

PDF, 1.11 MB

english, 1996

34

The effects of reserve prices on bidding behaviour in online auctions

Stafford, Marla Royne, Kilburn, Ashley J., Stern, Barbara B.

Journal:

International Journal of Internet Marketing and Advertising

Year:

2006

Language:

english

File:

PDF, 178 KB

english, 2006

35

International services advertising: an examination of variation in appeal use for experiential and utilitarian services

Albers‐Miller, Nancy D., Royne Stafford, Marla

Journal:

Journal of Services Marketing

Year:

1999

Language:

english

File:

PDF, 231 KB

english, 1999

36

Advertising Sex-Typed Services: The Effects of Sex, Service Type, and Employee Type on Consumer Attitudes

Marla Royne Stafford

Journal:

Journal of Advertising

Year:

1998

Language:

english

File:

PDF, 2.75 MB

english, 1998

37

Tangibility in Services Advertising: An Investigation of Verbal versus Visual Cues

Marla Royne Stafford

Journal:

Journal of Advertising

Year:

1996

Language:

english

File:

PDF, 1.91 MB

english, 1996

38

Pride, Guilt, and Self-Regulation in Cause-Related Marketing Advertisements

Coleman, Joshua T., Royne (Stafford), Marla B., Pounders, Kathrynn R.

Journal:

Journal of Advertising

Year:

2019

File:

PDF, 1.38 MB

2019

39

Haptic information processing and need for touch in product evaluation

Jha, Subhash, Balaji, M.S., Stafford, Marla B. Royne, Spears, Nancy

Journal:

Journal of Consumer Marketing

Year:

2019

File:

PDF, 300 KB

2019

40

Connecting and Communicating with the Customer: Advertising Research for the Hospitality Industry

Stafford, Marla Royne

Journal:

Journal of Advertising

Year:

2020

File:

PDF, 511 KB

2020

41

Consumer acceptance of online auctions: An extension and revision of the TAM

Barbara B. Stern, Marla B. Royne, Thomas F. Stafford, Carol C. Bienstock

Journal:

Psychology and Marketing

Year:

2008

Language:

english

File:

PDF, 146 KB

english, 2008

42

Hypolithic microbial communities of quartz rocks from Miers Valley, McMurdo Dry Valleys, Antarctica

Nuraan Khan, Marla Tuffin, William Stafford, Craig Cary, Donnabella C. Lacap, Stephen B. Pointing, Don Cowan

Journal:

Year:

2011

Language:

english

File:

PDF, 2.63 MB

english, 2011

43

The relationship of plasma transfusion from female and male donors with outcome after cardiac surgery

Ian J. Welsby, Marla Troughton, Barbara Phillips-Bute, Rebecca Ramsey, Mary Lee Campbell, Nicholas Bandarenko, Joseph P. Mathew, Mark Stafford-Smith

Journal:

The Journal of Thoracic and Cardiovascular Surgery

Year:

2010

Language:

english

File:

PDF, 233 KB

english, 2010

44

Genetic Identification of an On-Off Direction- Selective Retinal Ganglion Cell Subtype Reveals a Layer-Specific Subcortical Map of Posterior Motion

Andrew D. Huberman, Wei Wei, Justin Elstrott, Ben K. Stafford, Marla B. Feller, Ben A. Barres

Journal:

Year:

2009

Language:

english

File:

PDF, 1.52 MB

english, 2009

45

Understanding Consumer Response to Sponsorship Information: A Resource-Matching Approach

George D. Deitz, Susan W. Myers, Marla R. Stafford

Journal:

Psychology and Marketing

Year:

2012

Language:

english

File:

PDF, 554 KB

english, 2012

46

The Influence of Advertising Logo Characteristics on Audience Perceptions of a Nonprofit Theatrical Organization

Stafford, Marla Royne, Tripp, Carolyn, Bienstock, Carol C.

Journal:

Journal of Current Issues & Research in Advertising

Year:

2004

Language:

english

File:

PDF, 880 KB

english, 2004

47

Toward a Pragmatic Understanding of the Advertising and Public Policy Literature

Rotfeld, Herbert Jack, Stafford, Marla Royne

Journal:

Journal of Current Issues & Research in Advertising

Year:

2007

Language:

english

File:

PDF, 1.56 MB

english, 2007

48

The Advantages of Atypical Advertisements for Stereotyped Product Categories

Stafford, Thomas F., Stafford, Marla Royne

Journal:

Journal of Current Issues & Research in Advertising

Year:

2002

Language:

english

File:

PDF, 1.19 MB

english, 2002

49

How Gay–Straight Alliance Groups Mitigate the Relationship Between Gay-Bias Victimization and Adolescent Suicide Attempts

Davis, Brennan, Royne Stafford, Marla B., Pullig, Chris

Journal:

Journal of the American Academy of Child & Adolescent Psychiatry

Year:

2014

Language:

english

File:

PDF, 409 KB

english, 2014

50

The Use of Pricing Information in Service Advertisements

Stafford, Marla Royne, Kilburn, Ashley J., Allen, Charlotte A.

Journal:

Services Marketing Quarterly

Year:

2006

Language:

english

File:

PDF, 673 KB

english, 2006